‘Next Level HR Recruiting and Development’: Realignment of recruitment and personnel development at Swisscom AG
Swisscom is the leading telecommunications company in Switzerland, with around 6.4 million mobile communications customers, 1 million Swisscom TV customers and 1.9 million (retail) broadband connections. In 2013, 20,108 employees generated sales of CHF 11,434 billion. Swisscom is active throughout Switzerland in all services and products for mobile, grid-connected and IP-based speech and data communication. The company is also involved in IT infrastructure outsourcing and in the management of communication infrastructures.
In the course of 2012, in preparation for the integration of its B2B business, the Swisscom HR organisation was reorganised from a specifically departmental approach – to support individual companies within the Group (Swisscom Schweiz, Swisscom ITS etc.) – to a centralisation of its competence centres into a Group-wide function. Through the former, locally organised organisation, there were many different approaches, tools and processes at Swisscom in the various HR fields.
At the same time, Swisscom extended its existing guiding principle – its promise to customers to “act as their trustworthy companion in the digital world” – by carrying this into the outside world and extending it by defining requirements for behaviour within the Group.
As part of the Next Level HR initiative, the processes and tools in recruiting and development were to be realigned, harmonised and adjusted to the Group positioning under the guidance of Promerit AG.