How Does an HR Department Help Sell 10 Million Products?

Need an LED lamp for your patio or a multimeter designed especially for working outdoors? At Conrad Electronic you will find both – and much more: more than 750,000 articles for private customers and a continuously growing portfolio with currently more than 900,000 articles on the Conrad Marketplace for business-to-business (B2B) customers. By the end of 2018, the Conrad Marketplace will be expanded to include 10 million articles. In this way, Conrad is revolutionizing the distribution industry for B2B customers in Germany. More countries will follow.

This stunning digital transformation is being driven by HR, with a mobile and cloud-first approach based on SAP® SuccessFactors® solutions and implemented by SAP partner Promerit. “Mobile and cloud first” means employees can work anywhere anytime, and siloed departments are becoming flexible, interdisciplinary global teams. The resulting flattened hierarchy makes this traditional, family-owned company one of the most attractive employers in its regions – and proves that traditional can also mean cutting edge.


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Digitalizing HR is helping to make our business more omnichannel.”

Dana Lautenschläger, Senior Expert HR Processes, Projects & Systems, Conrad Electronic SE

Working anytime, anywhere – that is the opportunity we are giving our employees. It is exactly why we succeed in quickly implementing projects, such as our new Conrad Marketplace, and continue to grow. Innovative solutions – like SAP SuccessFactors solutions – help support HR in digitalizing and internationalizing Conrad.”

AlešDrábek, Chief Disruption und Digital Officer, Conrad Electronic SE


Innovative SAP® SuccessFactors® solutions are taking Conrad Electronic’s HR department into the future as the company digitalizes every part of its business and expands further as an omnichannel retailer. HR data is always available and up to date, and every employee uses Google G Suite.

expected HR time savings

to generate HR reports

To set annual performance goals

Of truth for all HR data

Leveraging HR Solutions to Achieve Digital Transformation

Conrad Electronic is committed to deliver a true omnichannel retail experience to its customers. It’s achieving this strategy with a mobile-first approach based on SAP SuccessFactors solutions. Employees can work anywhere anytime, and siloed departments are becoming flexible, interdisciplinary teams.

Before: Challenges and Opportunities

  • Implement a modern career website and user-friendly recruiting software
  • Meet the expectations of today’s smartphone generation
  • Provide a convenient way for staff to access HR services
  • Digitalize core HR processes to support the company’s overall digitalization initiative

Why SAP and Promerit AG

  • SAP SuccessFactors solutions and SAP Cloud Platform – a perfect fit for the HR digitalization strategy
  • User-friendly HR solutions accessible by all employees from any device
  • Truly integrated solutions with single sign-on
  • Partner-enabled implementation of SAP SuccessFactors Recruiting two months faster than expected

After: Value-Driven Results

  • Significant progress towards achieving a digitalized omnichannel business model
  • Easy access to HR solutions for all staff, enabling equal opportunities
  • More attractive working environment, thanks to a flatter hierarchy and smart workplace tools
  • High-quality, up-to-date, continually accessible HR data for better HR planning
  • Modern career website and deeper global talentpool
  • Fully digitalized HR, with Google G Suite integrated with new solutions

Time savings for HR reporting

Identification of top performers

digitalized retail processes

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