Promerit, the HR and transformation consultancy, Serviceplan Group and deep white, initiate the Corporate Culture Award (CCA) – the first award for German organizations with an outstanding corporate culture. The CCA will premiere in autumn 2018 and will be awarded annually in the future. In a two-stage process, a well-known jury of science, media and business practice rates the culture of companies and leaders from SMEs and large corporations.
Corporate culture and its influence on employer attractiveness and corporate success are becoming increasingly important. A strong culture gives employees a reliable orientation and has a positive effect on the economic success of the company.
“All transformation projects also have a cultural dimension. Nevertheless, many companies often neglect this in their intensive work on ‘hard’ topics. Therefore, we consider it to be sensible and necessary to focus on professional cultural work as the central basis for sustainable change success.”, Daniel Tasch, Partner and CEO of Promerit AG.
We consider corporate culture as the hidden power of strong organizations. It is an important success factor in the positioning of companies. That’s why we want to focus on the topic of corporate culture: With the Corporate Culture Award, which Promerit, Serviceplan and deep white have jointly launched, we acknowledge outstanding cultural work and corporate culture based on a cultural analysis developed at the University of St. Gallen.
The winners will be announced in autumn 2018 as part of a festive award ceremony in Cologne. We look forward to seeing you there.