Development of an attractive employer brand
as a competitive advantage

Many companies drive on the development of an attractive employer brand, in order to survive the heightened competition for the best people. As a result, however, the messages communicated to candidates often remain trite. One way to get out of the rut is to focus clearly on the company’s potential and the preferences of the target groups sought.

We offer you complete solutions in the area of candidate communication - from examination of your qualities as an employer, and formulation of suitable messages, through to concrete interaction with candidates. That means you are in top form for all rankings, competitions and employer studies…

We offer you more than an agency: we have our own special philosophy which binds employer branding and recruitment together closely, and which places real employer quality in the foreground - and does not just draw pretty pictures of “advertising messages”. This means that the results of our employer branding projects have a direct effect on the candidates; your message gets heard. And, of course, it all looks great as well.

Our Employer Branding services:

  • image and market studies, especially for results-critical target groups
  • analysis of existing offers and messages
  • design of employer offer and development of an Employer Value Proposition (EVP)
  • development of communication strategies and media mix
  • conversion of identified offers and messages into concrete statements, designs and formats
  • deployment and consistent implementation of Employer Branding principles, e. g. on career websites, in e-recruitment systems and with regard to interaction with candidates
  • coaching the client on the use of messages and formats during direct interaction with candidates

   



IMPRINTwelcome@promerit.comPromerit AG      Frankfurt am Main T +49 (69) 50 50 08 – 600      München T +49 (89) 27 33 97 – 30