Approach and Services of Promerit AG:
The objectives were pursued with three project parts linked to one another:
“How is SEBN perceived as an employer? Which authentic strengths does SEBN have? And what is SEBN’s position on the labour market compared to its competitors?” These were the main questions used to create the Employer Value Proposition (EVP) for SEBN – an authentic, differentiating and relevant employer’s promise. The EVP is the basis for strengthening the corporate identity as well as for all HR marketing and recruiting measures.
“Activating the Workforce”:
Based on the new profile of SEBN, internationally consistent and binding corporate values and leadership principles were created in several workshops with managers and employees. Together with the top management of SEBN the corporate strategy was conveyed with a focus on practical action. The STRIVE-results for identity (“Who are we?”), strategy (“Where do we want to go?”) and values (“How do we want to work together?”) are rolled out worldwide in a cascaded “dialogue tour” as well as in “team summit” workshops with the top management, managers and the HR management.
”International HR Management”:
The integration of the HR instruments forms the basis for a corporate synchronized HR management. Guided by Promerit consultants a SEBN competence model with internationally valid potential criteria as well as a corporate job architecture have been developed. The HR instruments recruiting, personnel development and potential management have been revised and developed further in the STRIVE context. At the moment, the IT system implementation is the copestone of the roll-out of the international HR organization at SEBN.