Promerit wins HR Excellence Award in the category of Talent Acquisition Strategy
Together with its client Infineon, Promerit was distinguished with the 2017 HR Excellence Award in the category of Talent Acquisition Strategy (Corporations). The jury praised the project’s consistently strategic approach, in which recruiting was systematically geared towards the most relevant target groups and specifically linked to talent marketing.
Using this approach, analogies from marketing and sales were carried over to personnel recruitment: based on the definition of strategic key roles, a talent acquisition product portfolio was first developed that permitted the differentiated management of target groups depending on market availability and strategic relevance. For the most relevant target groups, personas were developed and both selling (targeted messages) and sourcing strategies (channels, target companies, events) were defined in each case. Accordingly, the roles in recruiting were also revised and systematically oriented towards so-called talent attraction managers (TAMs), who can combine active sourcing and marketing measures. As a result, there are 39% more filled positions with a simultaneous 77% reduction in headhunter costs.
The project team, with project leader Luiza Fink and project manager Michael Eger, celebrated their success together with their colleagues from Infineon led by Nicole Goodfellow and Severine Fiegler. Promerit partner Michael Eger commented: “The deciding factors of the project’s success were not only the truly strategic approach and consistent execution, but also the direct incorporation of the talent attraction managers into the project team as well as Infineon’s openness to ideas. In the end, not only did we have great results, but the project was also a lot of fun!”